Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data means any data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is EasySleep GmbH, Messestr. 1, 3100 St. Pölten, Austria, Tel.: 0043720301230, Email: office@allesdaune.at. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed the page
Browser used
Operating system used
IP address used (where applicable, in anonymised form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disclosed or otherwise used. However, we reserve the right to subsequently review the server log files if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries addressed to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the “https://” prefix and the padlock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying its content, we use the system of the following provider:

Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and enable the use of certain functions, we use cookies, i.e. small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device for a longer period and enable website settings to be stored (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

Where individual cookies used by us also process personal data, such processing is carried out pursuant to Art. 6(1)(b) GDPR for the performance of a contract, pursuant to Art. 6(1)(a) GDPR where consent has been given, or pursuant to Art. 6(1)(f) GDPR for the purposes of our legitimate interests in ensuring the best possible functionality of the website and providing a customer-friendly and effective website experience.

You can configure your browser so that you are informed when cookies are set and can decide individually whether to accept them, or you can exclude the acceptance of cookies in certain cases or generally.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 Smartsupp.com (smartsupp.com s.r.o.)

On this website, technologies provided by smartsupp.com, s.r.o., Milady Horakove 13, 60200 Brno, Czech Republic (www.smartsupp.com) are used to collect and store anonymised data for web analysis purposes and for operating the live chat system used to respond to live support enquiries.

Pseudonymous user profiles may be created from this anonymised data. Cookies may be used for this purpose. Cookies are small text files stored locally in the cache of the website visitor's internet browser. Cookies enable the internet browser to be recognised.

Data collected using smartsupp.com technologies will not be used to personally identify visitors to this website without the data subject's separately granted consent and will not be combined with personal data concerning the person behind the pseudonym.

To prevent the storage of smartsupp.com cookies, you can configure your internet browser so that no cookies can be stored on your computer in the future or so that cookies already stored are deleted. However, disabling all cookies may result in some functions of our website no longer functioning.

You may object at any time, with effect for the future, to the collection and storage of data for the purpose of creating a pseudonymised user profile by sending us an informal objection by email to the email address stated in our legal notice.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

5.2 eKomi

For review reminders, we use the services of the following provider:

eKomi Ltd., Markgrafenstraße 11, 10969 Berlin, Germany.

Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, further customer data to the provider so that they can contact you by email with a review reminder.

You may withdraw your consent at any time with effect for the future, either by contacting us or the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

5.3 Our Own Online Appointment Booking Function

We process your personal data in connection with the online appointment booking function provided.

The data we collect for online appointment booking can be found in the respective input form or appointment request form. Where certain data is necessary in order to arrange an online appointment, we indicate this accordingly in the input form or appointment request.

If we provide a free-text field in the input form, you may describe your request there in more detail. You can therefore also control which additional data you wish to provide.

The data you provide will be stored and used exclusively for the purpose of arranging the appointment.

When processing personal data necessary for the performance of a contract with you, including processing operations necessary to take steps prior to entering into a contract, Art. 6(1)(b) GDPR serves as the legal basis.

If you have given us consent to process your data, the processing is carried out on the basis of Art. 6(1)(a) GDPR.

Consent granted may be withdrawn at any time by sending a message to the controller named at the beginning of this Privacy Policy.

5.4 Contacting Us

When contacting us, for example via contact form or email, personal data is processed exclusively for the purpose of handling and responding to your enquiry and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your enquiry pursuant to Art. 6(1)(f) GDPR.

If your contact is aimed at entering into a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR.

Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively resolved, provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide such data to us when opening a customer account.

The data required to open an account can be found in the input form of the corresponding form on our website.

You may delete your customer account at any time by sending a message to the controller at the address stated above.

After deletion of your customer account, your data will be deleted provided that all contracts concluded through the account have been fully completed, no statutory retention periods prevent deletion and we have no legitimate interest in continued storage.

7) Use of Customer Data for Direct Advertising

7.1 Registration for Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers.

The only mandatory information required for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally.

For sending the newsletter, we use the so-called double opt-in procedure. This ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you consent to our use of your personal data pursuant to Art. 6(1)(a) GDPR.

In this context, we store the IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date.

The data collected by us when you subscribe to the newsletter is used strictly for the stated purpose.

You may unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning of this Privacy Policy.

After unsubscribing, your email address will be deleted from our newsletter distribution list without delay unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this scope where permitted by law and about which we inform you in this Privacy Policy.

7.2 Sending Email Newsletters to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services from our range that are similar to those you have already purchased.

For this purpose, we are not required to obtain separate consent from you pursuant to Section 7(3) UWG.

In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising pursuant to Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send you such emails.

You have the right to object at any time, with effect for the future, to the use of your email address for the aforementioned advertising purpose by sending a message to the controller named at the beginning of this Privacy Policy.

You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time email reminder concerning the contents of your virtual shopping cart.

The only mandatory information required for sending this reminder is your email address.

The provision of further data is voluntary and may be used to address you personally.

For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you consent to our use of your personal data pursuant to Art. 6(1)(a) GDPR for the purpose of sending a shopping cart reminder.

In this context, we store the IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to trace any possible misuse of your email address at a later date.

The data collected when registering for our email notification service is used strictly for the stated purpose.

You may unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning of this Privacy Policy.

After unsubscribing, your email address will be deleted immediately from the distribution list established for this purpose unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this scope where permitted by law and about which we inform you in this Privacy Policy.

8) Data Processing for Order Fulfilment

8.1

To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be disclosed pursuant to Art. 6(1)(b) GDPR to the commissioned transport company and the commissioned credit institution.

Where, on the basis of a corresponding contract, we owe you updates for goods with digital elements or digital products, we process the contact details you provided when placing the order, including name, address and email address, in order to personally inform you about upcoming updates within the legally prescribed period through an appropriate means of communication, such as by post or email, in fulfilment of our statutory information obligations pursuant to Art. 6(1)(c) GDPR.

Your contact details will be used strictly for notifications concerning updates owed by us and will only be processed by us to the extent necessary for the respective information.

For processing your order, we also cooperate with the service providers listed below, who support us wholly or partly in the performance of concluded contracts.

Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2

In order to fulfil our contractual obligations towards our customers, we work with external shipping partners.

We disclose your name and delivery address and, where necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering the goods pursuant to Art. 6(1)(b) GDPR.

8.3 Disclosure of Personal Data to Shipping Service Providers

DHL

We use the following provider as a transport service provider:

DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

We disclose your email address and/or telephone number to the provider prior to delivery pursuant to Art. 6(1)(a) GDPR for the purpose of coordinating a delivery date or providing delivery notifications, provided that you have given your express consent to this during the ordering process.

Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we disclose only the recipient's name and delivery address to the provider.

Data is disclosed only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

Consent may be withdrawn at any time with effect for the future by contacting the controller named above or the provider.

DHL Express

We use the following provider as a transport service provider:

DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany.

Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we disclose only the recipient's name and delivery address to the provider.

Data is disclosed only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

Consent may be withdrawn at any time with effect for the future by contacting the controller named above or the provider.

Austrian Post

We use the following provider as a transport service provider:

Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria.

Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we disclose only the recipient's name and delivery address to the provider.

Data is disclosed only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

Consent may be withdrawn at any time with effect for the future by contacting the controller named above or the provider.

8.4 Use of Payment Service Providers

Klarna

One or more online payment methods from the following provider are available on this website:

Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method offered by the provider for which you make payment in advance, such as credit card payment, the payment data you provide during the ordering process, including your name, address, bank and payment card information, currency and transaction number, as well as information concerning the contents of your order, will be disclosed to the provider pursuant to Art. 6(1)(b) GDPR.

In this case, your data will be disclosed exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which the provider makes an advance payment, such as purchase on account, instalment purchase or direct debit, you will also be asked during the ordering process to provide certain personal data, including first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, details of an alternative means of payment.

In order to safeguard our legitimate interest in determining our customers' ability to pay, we transmit this data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit assessment.

Based on the personal data provided by you as well as other data, such as shopping cart contents, invoice amount, order history and payment experience, the provider assesses whether the payment option selected by you can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria, identity and creditworthiness information from credit agencies may also be taken into account pursuant to Art. 6(1)(f) GDPR when deciding on the application.

The list of credit agencies is available here:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values, known as score values. Where score values are included in the result of the credit assessment, they are based on a scientifically recognised mathematical-statistical procedure.

Address data, among other information, may be included in the calculation of score values.

You may object to this processing of your data at any time by sending a message to us or the provider. However, the provider may remain entitled to process your personal data insofar as this is necessary for contractual payment processing.

PayPal

One or more online payment methods from the following provider are available on this website:

PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you select a payment method offered by the provider for which you make payment in advance, the payment data you provide during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information concerning the contents of your order, will be disclosed to the provider pursuant to Art. 6(1)(b) GDPR.

The disclosure of your data is carried out exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make an advance payment, you will also be asked during the ordering process to provide certain personal data, including first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, information concerning an alternative means of payment.

In order to safeguard our legitimate interest in determining your ability to pay in such cases, we transmit this data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit assessment.

Based on the personal data provided by you as well as other data such as shopping cart contents, invoice amount, order history and payment experience, the provider assesses whether the payment option selected by you can be granted with regard to payment and/or default risks.

Address data, among other information, may be included in the calculation of score values.

PayPal Checkout

This website uses PayPal Checkout, an online payment system provided by PayPal that consists of PayPal's own payment methods and local payment methods offered by third parties.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or, where offered, “Pay Later” via PayPal, we disclose your payment data in connection with payment processing to:

PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”).

Disclosure is carried out pursuant to Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

For credit card via PayPal, direct debit via PayPal or, where offered, “Pay Later” via PayPal, PayPal reserves the right to carry out a credit assessment.

For this purpose, your payment data may be disclosed to credit agencies pursuant to Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your ability to pay.

PayPal uses the result of the credit assessment concerning the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method.

Address data, among other information, may be included in the calculation of score values.

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data insofar as this is necessary for contractual payment processing.

If you select PayPal's “purchase on account” payment method, your payment data will initially be transmitted to PayPal for preparation of the payment, after which PayPal will transmit it to:

Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany (“Ratepay”),

for execution of the payment.

The legal basis in each case is Art. 6(1)(b) GDPR.

In this case, Ratepay carries out an identity and credit assessment in its own name to determine the customer's ability to pay in accordance with the principle described above and, based on its legitimate interest in determining ability to pay pursuant to Art. 6(1)(f) GDPR, discloses your payment data to credit agencies.

A list of the credit agencies used by Ratepay can be found here:

https://www.ratepay.com/legal-payment-creditagencies/

When using a payment method offered by a local third-party provider, your payment data will initially be disclosed to PayPal pursuant to Art. 6(1)(b) GDPR for preparation of the payment.

Depending on the local payment method selected, PayPal will then transmit your payment data pursuant to Art. 6(1)(b) GDPR to the relevant provider for execution of the payment:

Sofort – SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany
iDeal – Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands
giropay – Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany
bancontact – Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium
blik – Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland
eps – PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria
MyBank – PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France
Przelewy24 – PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland

Further information regarding data protection can be found in PayPal's Privacy Policy:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Shopify Payments

One or more online payment methods from the following provider are available on this website:

Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

If you select a payment method offered by the provider for which you make payment in advance, such as credit card payment, the payment data you provide during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information concerning the contents of your order, will be disclosed to the provider pursuant to Art. 6(1)(b) GDPR.

The disclosure of your data is carried out exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

8.5 Debt Collection

We reserve the right to disclose your data to the debt collection service provider:

KSV1870 Holding AG, Wagenseilgasse 7, 1120 Vienna, Austria,

if our payment claim remains unpaid despite a prior reminder.

In this case, the claim will be collected directly by the debt collection service provider.

The disclosure of your data serves the performance of the contract pursuant to Art. 6(1), sentence 1, point (b) GDPR and the protection of our overriding legitimate interests, following a balancing of interests, in effectively asserting and/or enforcing our payment claim pursuant to Art. 6(1), sentence 1, point (f) GDPR.

9) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”),

which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and which collect certain information.

This information also includes your IP address, although Google shortens the final digits of the address in order to prevent direct personal identification.

The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.

Google uses the collected information on our behalf to analyse your use of the website, compile reports on website activity for us and provide other services relating to website and internet use.

The shortened IP address transmitted by your browser within the scope of Google Analytics is not combined with other Google data.

The data collected through the use of Google Analytics 4 is stored for a period of two months and subsequently deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to our website.

You may withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information concerning Google Analytics 4 can be found at:

https://policies.google.com/privacy?hl=de&gl=de

and:

https://policies.google.com/technologies/partner-sites

Demographic Characteristics

Google Analytics 4 uses the special “demographic characteristics” function and can use this function to create statistics containing statements concerning the age, gender and interests of website visitors.

This is done by analysing advertising and information from third-party providers.

This enables target groups for marketing activities to be identified.

However, the collected data cannot be attributed to a specific individual and is deleted after being stored for a period of two months.

Google Signals

As an extension of Google Analytics 4, Google Signals may be used on this website to enable cross-device reporting.

If you have activated personalised advertising and linked your devices to your Google Account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including models for cross-device conversions.

We do not receive any personal data from Google, but only statistics.

If you wish to stop cross-device analysis, you can deactivate the “Personalised advertising” function in your Google Account settings.

Follow the instructions on this page:

https://support.google.com/ads/answer/2662922?hl=de

Further information about Google Signals can be found at:

https://support.google.com/analytics/answer/7532985?hl=de

User IDs

As an extension of Google Analytics 4, the “User IDs” function may be used on this website.

If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, created an account on this website and log into this account on different devices, your activities, including conversions, may be analysed across devices.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Retargeting / Remarketing and Conversion Tracking

10.1 Facebook Pixel for Creating Custom Audiences with Advanced Matching (with Cookie Consent Tool)

Within our online offering, we use the “Facebook Pixel” service with advanced matching from the following provider:

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).

If a user clicks on an advertisement placed by us on Facebook, a parameter is added to the URL of the linked page using the Facebook Pixel.

Following redirection, this URL parameter is then entered into the user's browser by means of a cookie set by our linked page itself.

In addition, this cookie records specific customer data, such as the email address we collect on our website linked to the Facebook advertisement during activities such as purchases, account logins or registrations (“advanced matching”).

The cookie is then read and enables the data, including specific customer data, to be transmitted to Facebook.

We use the Facebook Pixel with advanced matching to make our Facebook advertisements (“Facebook Ads”) more effective and to ensure that they correspond to users' interests or certain characteristics, such as interests in particular topics or products determined on the basis of websites visited, which we transmit to Facebook (“Custom Audiences”).

We also analyse the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (“conversion”).

Compared to the standard version of Facebook Pixel, advanced matching helps us measure the effectiveness of our advertising campaigns more accurately by recording a greater number of attributable conversions.

All transmitted data is stored and processed by Facebook, enabling it to be associated with the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with Facebook's data use policies:

https://www.facebook.com/about/privacy/

The data may enable Facebook and its partners to display advertisements on and outside Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Information generated by Facebook is generally transmitted to and stored on a Facebook server. In this context, data may also be transmitted to servers of Meta Platforms Inc. in the USA.

10.2 Google Ads Remarketing

This website uses retargeting technology provided by:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google places a cookie in the browser of your device which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited.

Any further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalise advertisements you view online.

If, in this case, you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing.

For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.

When using Google Ads Remarketing, personal data may also be transferred to servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information from the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

Without such consent, retargeting technology will not be used during your visit to our website.

You may withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

10.3 Microsoft Advertising

This website uses retargeting technology provided by:

Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

This technology allows visitors to our websites who have already shown an interest in our shop and products to be specifically targeted with personalised, interest-based advertising.

Advertising material is displayed based on a cookie-based analysis of previous and current usage behaviour, although no personal data is stored.

In cases involving retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymised data regarding your interests and thereby individually tailor advertising to the stored information.

These cookies are small text files stored on your computer or mobile device.

This allows advertisements to be shown to you that are highly likely to correspond to your product and information interests.

Without such consent, retargeting technology will not be used during your website visit.

You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

10.4 Google Ads Conversion Tracking

This website uses the online advertising programme “Google Ads” and, as part of Google Ads, conversion tracking provided by:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials, known as Google Ads.

Using the advertising campaign data, we can determine how successful individual advertising measures are.

Our objective is to display advertising that is of interest to you, make our website more interesting for you and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an advertisement placed by Google.

Cookies are small text files stored on your device.

These cookies generally expire after 30 days and are not used for personal identification.

If the user visits certain pages of this website while the cookie is still valid, Google and we can recognise that the user clicked on the advertisement and was redirected to that page.

Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of different Google Ads customers.

The information obtained using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking.

Customers are informed of the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag.

However, they do not receive any information that personally identifies users.

When using Google Ads, personal data may also be transmitted to servers of Google LLC in the USA.

Details concerning processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here:

https://policies.google.com/technologies/partner-sites

You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

In addition, you may permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at:

https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received in connection with business or business-like relationships with advertising that is even more closely aligned with their interests, we use a customer matching function within Google Ads.

For this purpose, we electronically transmit one or more files containing aggregated customer data, particularly email addresses and telephone numbers, to Google.

Google does not receive access to the data in plain text; instead, it automatically encrypts the information contained in the customer files during transmission using a special algorithm.

Google may then use the encrypted information only to associate it with existing Google Accounts created by the data subjects.

This enables personalised advertising to be displayed across all Google services linked to the respective Google Account.

Customer data is transmitted to Google only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw this consent at any time with effect for the future.

Further information concerning Google's data protection measures relating to Customer Match can be found here:

https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google's Privacy Policy can be viewed here:

https://www.google.de/policies/privacy/

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

10.5 Google Ads Conversion Tracking Without Cookies

This website uses the online advertising programme “Google Ads” and, within Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials, known as Google Ads.

Using the advertising campaign data, we can determine how successful individual advertising measures are.

Our objective is to display advertising that is of interest to you, make our website more interesting for you and achieve a fair calculation of advertising costs.

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, meaning that the service does not set cookies on your device at any time.

Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables analysis of your use of the website.

Certain user information is processed via this ID.

The ID is set when a user clicks on an advertisement placed by Google.

If the user visits certain pages of this website, Google and we can recognise that the user clicked on the advertisement and was redirected to that page.

Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers.

The information obtained in this way is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking.

Customers are informed of the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag.

However, they do not receive any information that personally identifies users.

When using Google Ads, personal data may also be transferred to servers of Google LLC in the USA.

Details concerning processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here:

https://policies.google.com/technologies/partner-sites

Where the information collected relates to an identifiable person, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in statistically analysing the success of our advertising campaigns.

Google's Privacy Policy can be viewed here:

https://www.google.de/policies/privacy/

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

10.6 Google Ads Conversion Tracking

This website uses the online advertising programme “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites through advertisements.

Using the advertising campaign data, we can determine how successful individual advertising measures are.

Our objective is to display advertising relevant to you, make our website more interesting for you and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an advertisement placed by Google.

These cookies generally expire after 30 days and are not used for personal identification.

If the user visits certain pages of this website while the cookie is still valid, Google and we can recognise that the user clicked on the advertisement and was redirected to that page.

Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers.

The information obtained with the conversion cookie is used to compile conversion statistics.

Customers are informed of the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag. However, they receive no information that personally identifies users.

When using Google Ads, personal data may also be transferred to servers of Google LLC in the USA.

Details concerning the processing initiated through Google Ads Conversion Tracking can be found at:

https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies, only takes place if you have provided your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating the service using the “Cookie Consent Tool”.

You can also permanently object to cookies being set by Google Ads Conversion Tracking by downloading and installing Google's browser plug-in:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you disable cookies.

Google's Privacy Policy can be viewed at:

https://www.google.de/policies/privacy/

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

10.7 Google Marketing Platform

This website uses the Google Marketing Platform online marketing tool operated by:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to display advertisements relevant to users, improve campaign performance reports and prevent users from seeing the same advertisements repeatedly.

Using a cookie ID, Google records which advertisements are displayed in which browser and can thereby prevent them from being displayed repeatedly.

In addition, GMP may use cookie IDs to record conversions relating to advertising requests. This is the case, for example, where a user sees a GMP advertisement and subsequently visits the advertiser's website using the same browser and makes a purchase on that website.

According to Google, GMP cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server.

We have no influence over the scope and further use of data collected by Google through this tool and therefore inform you according to our current state of knowledge as follows:

By integrating GMP, Google receives information that you have accessed the relevant part of our website or clicked on one of our advertisements.

If you are registered with a Google service, Google may associate the visit with your account.

Even if you are not registered with Google or are not logged in, the provider may obtain and store your IP address.

When using GMP, personal data may also be transferred to servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies, only takes place if you have provided your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating the service in the “Cookie Consent Tool”.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

Google's privacy provisions relating to GMP can be found at:

https://www.google.de/policies/privacy/

11) Website Functions

11.1 Facebook Plugins

Our website uses plugins from the following social network provider:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called “two-click” or “Shariff” solution.

This integration ensures that when you access a page of our website containing such plugins, no connection is initially established with the provider's servers.

Only when you activate the plugins and thereby consent to the transfer of data pursuant to Art. 6(1)(a) GDPR does your browser establish a direct connection with the provider's servers.

Irrespective of whether you are logged into an existing user profile, certain information concerning your device, including your IP address, browser and browsing history, is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information concerning interactions carried out via the plugins will also be published there and displayed to your contacts.

You may withdraw your consent at any time by deactivating the activated plugin by clicking it again.

However, withdrawal does not affect data that has already been transmitted to the provider.

Data may also be transmitted to Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.2 Instagram Plugins

Our website uses plugins from the following social network provider:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a “two-click” or “Shariff” solution.

This integration ensures that when a page of our website containing such plugins is accessed, no connection is initially established with the provider's servers.

Only when you activate the plugins and thereby consent to the transfer of data pursuant to Art. 6(1)(a) GDPR does your browser establish a direct connection with the provider's servers.

If you are logged into an existing user profile on the provider's social network, information relating to interactions carried out via the plugins will also be published there and shown to your contacts.

You may withdraw your consent at any time by deactivating the activated plugin by clicking it again. Withdrawal does not affect data that has already been transmitted to the provider.

Data may also be transferred to Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.3 YouTube

This website uses plugins for displaying and playing videos from the following provider:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to Google LLC, USA.

If you access a page of our website containing such a plugin, your browser establishes a direct connection with the provider's servers in order to load the plugin.

Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent abusive behaviour.

If you are logged into a user account with the provider during your website visit, your data will be directly associated with your account when you click on a video.

If you do not want your data to be associated with your account, you must log out before clicking the playback button.

All processing described above, particularly the setting of cookies, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating the service using the “Cookie Consent Tool” provided on the website.

For transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.4 Google Maps API

In order to enable real-time verification of certain entries in the address form during the ordering process of our online shop for input errors, we use the services of:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to Google LLC, USA.

The provider validates the address entered, verifies its spelling and, where necessary, supplements missing information.

Where addresses are ambiguous, correct alternative suggestions are displayed.

For this purpose, the address data entered by you is transmitted to the provider, stored there and analysed.

This processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in correctly recording customer address data in order to conscientiously fulfil our contractual delivery obligations and prevent problems with contract performance.

The provider processes the data concerned separately, does not combine it with other data records and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.5 Google Web Fonts

This website uses so-called web fonts from the following provider to ensure uniform display of fonts:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

When you access a page, your browser loads the required web fonts into its browser cache in order to correctly display text and fonts and establishes a direct connection with the provider's servers.

Certain browser information, including your IP address, is transmitted to the provider.

Data may also be transferred to Google LLC, USA.

Personal data processing in connection with establishing a connection with the font provider only takes place if you have provided us with your express consent pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool”.

If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.6 Google reCAPTCHA

We use the CAPTCHA service of the following provider on this website:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to Google LLC, USA.

For the visual design of the CAPTCHA window, the provider uses “Google Fonts”, i.e. fonts loaded by Google from the internet.

No further information beyond that described above and already transmitted to Google through the functionality of reCAPTCHA is processed in this context.

The service checks whether an input is made by a natural person or abusively through machine-based and automated processing and blocks spam, DDoS attacks and similar automated malicious access.

To ensure that an action is performed by a human rather than an automated bot, the provider collects the IP address of the device used, identification data relating to the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider's servers for analysis.

The legal basis is our legitimate interest in establishing individual responsibility on the internet and preventing misuse and spam pursuant to Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

11.7 Google Translate

This website uses the “Google Translate” translation service provided through an API integration by:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

In order to automatically display translations following your selection of a language, the browser you use establishes a connection with Google's servers.

Google uses so-called cookies, which are text files stored on your computer that enable analysis of your use of the website.

Information generated by the cookie concerning your use of this website, including the shortened IP address, is generally transmitted to and stored on a Google server.

This may also involve transfers to servers of Google LLC in the USA.

Where personal data is processed, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in ensuring accessible and universal availability of our website.

To the extent legally required, we have obtained your consent to the processing described above pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework.

12) Tools and Other Matters

Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain valid user consent for cookies and cookie-based applications requiring consent.

The “Cookie Consent Tool” is displayed to users when they access the website in the form of an interactive user interface through which consent may be granted for certain cookies and/or cookie-based applications by selecting the relevant checkboxes.

Through use of this tool, all cookies/services requiring consent are only loaded if the respective user grants the relevant consent by selecting the appropriate checkboxes.

This ensures that such cookies are only placed on the user's device if consent has been granted.

The tool sets technically necessary cookies in order to store your cookie preferences.

As a general rule, personal user data is not processed in this context.

If, in individual cases, personal data such as the IP address is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

An additional legal basis for processing is Art. 6(1)(c) GDPR.

As controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where required, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further information concerning the operator and the settings available in the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject

13.1

Applicable data protection law grants you the following rights as a data subject vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the respective legal basis for the conditions governing their exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED.

HOWEVER, FURTHER PROCESSING MAY CONTINUE IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH MARKETING.

YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration for which personal data is stored is determined on the basis of the respective legal basis, the purpose of processing and, where applicable, additionally on the basis of the relevant statutory retention period, for example retention periods under commercial and tax law.

Where personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.

Where statutory retention periods apply to data processed in connection with contractual or contract-like obligations on the basis of Art. 6(1)(b) GDPR, such data will routinely be deleted after expiry of the retention periods, provided that it is no longer required for contract performance or the initiation of a contract and/or we no longer have a legitimate interest in continued storage.

Where personal data is processed on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or unless processing serves the establishment, exercise or defence of legal claims.

Where personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise indicated in the other information contained in this Privacy Policy concerning specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Country/region

Language

Country/region

Language

Privacy policy

1) Introduction and Contact Details of the Controller

2) Data Collection When Visiting Our Website

3) Hosting & Content Delivery Network

Shopify

4) Cookies

5) Contact

5.1 Smartsupp.com (smartsupp.com s.r.o.)

5.2 eKomi

5.3 Our Own Online Appointment Booking Function

5.4 Contacting Us

6) Data Processing When Opening a Customer Account

7) Use of Customer Data for Direct Advertising

7.1 Registration for Our Email Newsletter

7.2 Sending Email Newsletters to Existing Customers

7.3 Shopping Cart Reminders by Email

8) Data Processing for Order Fulfilment

8.1

8.2

8.3 Disclosure of Personal Data to Shipping Service Providers

8.4 Use of Payment Service Providers

8.5 Debt Collection

9) Web Analytics Services

Google Analytics 4

Demographic Characteristics

Google Signals

User IDs

10) Retargeting / Remarketing and Conversion Tracking

10.1 Facebook Pixel for Creating Custom Audiences with Advanced Matching (with Cookie Consent Tool)

10.2 Google Ads Remarketing

10.3 Microsoft Advertising

10.4 Google Ads Conversion Tracking

10.5 Google Ads Conversion Tracking Without Cookies

10.6 Google Ads Conversion Tracking

10.7 Google Marketing Platform

11) Website Functions

11.1 Facebook Plugins

11.2 Instagram Plugins

11.3 YouTube

11.4 Google Maps API

11.5 Google Web Fonts

11.6 Google reCAPTCHA

11.7 Google Translate

12) Tools and Other Matters

Cookie Consent Tool

13) Rights of the Data Subject

13.1

13.2 RIGHT TO OBJECT

14) Duration of Storage of Personal Data

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